However, in the past the industry was fortunate not to be targeted by aggressive media coverage and better informed consumers who are now sceptical about almost everything they eat. But now, we are suddenly more aware of it.
Too bad for the pet food manufacturers that we pet owners and consumers are better informed about what we are putting into our bodies and our pets? Yes, too bad that we informed consumers are making them answerable for what they put in their feed. Thousands of pets dying from contaminated food doesn't merit media attention? I beg to differ. If negative media attention and loss of income is the only thing you care about, that is we informed pet owners will use them to change the system. Get used too it. We are watching you.
