Came across this food over the weekend via their website.  They offer a BOGO trial offer and have downloadable forms to sign up for a breeder program.  I dl'd the forms, filled them out, faxed them in (per their instructions) and yesterday received a puzzling phone call from them.  The rep said they have no idea where I got these forms but they are very, VERY old.  I said I dl'd them from your website this weekend.  She said "Oh."  Also said she'd e-mail me the correct forms w/correct pricing since that has changed.  Surprising to me since I compared their pricing w/another online retailer who sells the food and they were very close. 
Haven't heard anything more, no e-mails, nothing.  Not too impressed that their website offer is THAT outdated, nor that they made no offer to honor what IS on the website that I signed up for in good faith.  Now these people have my credit card info and I'm wondering what the heck to think.

Since I haven't heard from them with the correct forms and pricing like they said they would send, I guess I'm wondering if they are lax in other areas as well.  Maybe the food they would ship me isn't as fresh as it would be from another retailer or maybe the lax behavior goes on down the line to quality control in the manufacturing process...  I don't know.  In the absence of anything but that one weird phone call, I'm sort of scratching my head.
Had the rep taken the approach of "Oops, I need to apologize for our outdated web forms but of course we're going to honor your initial purchase request and ship your food right away", that would have left me with quite a different impression.  She actually implied that I must have been holding on to these forms for many years and only faxed them in now - tuh!  I'd never even heard of the food before, never mind laying in wait for years until a price increase occurred!

Name doesn't ring any bells.  I'll have to check the WDJ for them. 

Issue Feb 08, page 9, upper left corner   

(I had it open right next to me)

I am not a subscriber to WDJ (just saw their kibble list that the link was posted here to recently) so do tell if you are looking at anything interesting about the food!  Lord knows we can't rely on the website for current info.   

Good for you!  Hope they honor it.  Wonder if they are reading this thread.

I used to work in retail & if we didn't have prices or sale info right, we had to give them what is advertised.  Then we would get chewed out for not taking the sign down or retagging stuff.  It's like a golden rule of retail stores.  Not sure if it works for online companies!

Yeah, but we are dealing with PFC's here and they operate by a different set of rules...their own.   

Well since it's so out of date in the first place, it will probably take another 2 years to change it now that they have a complaint about it!