I studied the website and decided to try Petpromise.  As easily available foods go, it is preferable in quality to some of the others.  It is available at Whole Foods markets at a reasonable price. Also available at Petfooddirect.com.  My older outside cat, Ollie, loves the canned chicken flavor.  Bless his heart, he hasn't given me much trouble with all my experimenting. The only canned he hated was Felidae.  My younger indoor cat, Ripley, won't touch Petpromise with a stick.  She won't eat anything with a ground, loaf style texture.  She's a Fancy Feast fiend.  Still working on that!
As for Petpromise dry, Ollie likes it.  I would definitely buy more Petpromise for Ollie, although I am still experimenting a bit.  Would like to find one canned and one dry that both cats enjoy.

I started using Pet Promise, mostly the Chicken formula, for my cats.  Hoping to get them off of FF some day.  Most of my (13, oops did I say 13) like it, some prefer FF still.  I communicated with them a few times re: the source of their ingredients and I did find that they were willing to answer my questions.  My last email re: the chickens that had been fed tainted feed, brought a reply from Nestle Purina and the standard quote that is up on their website.  Pet Promise is somehow a "division" of Purina.

JJ is on a mission.  Say No to GMO's obviously has an agenda for Organics (not that I'm opposed - but there is no scientific proof to the claims).  I believe in taking some time off here (which I do - one can't keep up the stress forever - its unhealthy after 3 months).

Pet Promise does use menadione (so I won't buy it).  But I eat rice, and unless going grain free (which is not good for indoor kitties - due to phosphorous, fiber levels) one is stuck with that frightening RICE.

I eat rice, and I will continue to eat rice (AND DANG - I'M NOT CALLING EVERY COMPANY, RESTAURANT I EAT AT TO MAKE SURE ITS NOT GMO).  If I can eat it, the kitties can eat it (and since I've got a 14 year old kitty fed GWAINY CWAP for many years - and she's still thriving - I FEEL PRETTY DANG GOOD ABOUT MY CHOICES).

FRANKEN FOOD?  Start a book.

While I don't doubt you on that - I haven't seen any girls that way myself.  Started thinking Organic today, but web search puts it way out of my budget (then read on here where folks even then have to watch out for the addition of glutens).  Unable to can, no storage - oh well, just have to stick with the regular diet.