SUMMARY
A recurring theme is that both content and form of the pro-pet food argument is flawed, making invalid conclusions the rule. The euphemistic use of the term 'pet food' is deplored and the cynical manipulation of the rules of logic, mass psychology, politics and economics is described. Insidious environmental consequences are listed. Veterinary science is seen to be corrupted due to an uncritical appraisal by those responsible for animal health care.

The state of health is dependent upon the correct balance of quantity, quality and frequency of chemical and physical requirements provided by food intake. Examples of failure are provided with the emphasis being placed on periodontal disease. Recent case surveys and research findings are presented on Foul Mouth AIDS, Feline Eosinophilic Disease Complex, Plasma Cell Pododermatitis and FLUTD.

The limitation of the clinical diagnostic pathways are shown to perpetuate the insidious process. A 'Cybernetic Hypothesis of Periodontal Disease' provides an evolutionary, ecological perspective casting the modern feeding practices in a grim light. Arising out of this dark and corrupted phase a renaissance is predicted providing beneficial insight into health and disease.

WE HAVE STANDARDISED ERROR SUCH THAT INCOMPETENCE HAS BECOME THE STANDARD.
Where this is due to ignorance, education may help. If it can be shown that misinformation is presented with intent to deceive then regulatory/legal action will be required. This was the course of action required in respect of the 'infant milk formula' saga. At least the name of the powder implies that it is an artificial substitute formula but nonetheless the effect in third world countries was, and is, a disgrace as the following abstract from 'The Greening of Medicine' will portray.