Nice story but looking at % and ingrediants    I would not take a second look at the drys the wets are interesting

I haven't heard of this one before.  I looked at the links last night and couldn't find the canned kitten formula.  They look very Evanger-ish both in can size/shape and ingredients.  She said in her interview (interesting article by the way) that it was a mfr that didn't have recalls because they only used US ingredients.

The caviar thing is strange - is it good for cats and is it sustainably harvested?  Hopefully it's just salmon eggs and not some endangered type of fish!  That is definitely one added to attract the "discerning customer", as she states in her interview.