Sandy was here this morning - probably reading all the new questions.

No it's not locked.  You would see a little lock if it was, and you wouldn't be able to post here in the thread.   

probably not the appropriate thread but a good place to start I thought..

http://www.prweekus.com/Natures-Variety-selects-Wheatley-as-first-AOR/article/111467/

Nature's Variety selects Wheatley as first AOR

Nicole Zerillo June 19, 2008
 
CHICAGO: Nature's Variety, a pet food manufacturer based in Lincoln, NE, tapped Wheatley & Timmons to serve as its first AOR, expanding on its prior relationship.

Nature's Variety, which focuses on raw, grain-free, and organic diets, said its continued expansion into the premium pet food market prompted the decision to take an AOR.

"[Our relationship with Wheatley & Timmons began as] a confluence of events, a coincidental situation, just as we started to consider where we were with marketing and [PR], they got in touch with us," explained Sanford Goodman, CEO of Nature's Variety.

A rising demand for high-quality pet food, due in part to the massive pet food recall last year and a baby boomer empty nest syndrome, made strategic PR outreach necessary, he added.

PR strategy will focus on the company's unique rotation diet, which the brand name is based on, and its messaging that suggests feeding pets a variety of different foods.

One of Wheatley & Timmons' first projects was the development of a Pet Nutrition Counsel, comprised of various pet nutritionists and behaviorists, to provide consumers with advice and information on products.

With the launch of a new Web site that includes video, as well as other consumer-driven communications planned for the upcoming months, consumer outreach will factor into messaging prominently, Goodman said.

Robert Wheatley, agency CEO, added that efforts would "not be so much about the launch of new items, as putting a significant investment in communications of the brand... to drive awareness of what it is about and the launch of the new diet regiment that is built off of."

And around and around and around and around.....whew Im dizzy!  Where is that rotating head of Duaneo that menusux found?   

Robert, he is quote in that article so Im assuming he's still with them.  Maybe he was taking a break when that pic was taken......

Yes Maybe he was out.....

But yall are right - no phone number now - just a web form with a promise to get back in touch within 2 business days.....

Doesn't give me a warm fuzzy when they leave off a means to phone them - I guess the bag of food has the phone number on it.

I do hope all is going well for them after the issues with the "nutrient dense" that went on with the different foods. They had a new news article that said that food might not be in all areas due to some updates to quality control measues, etc....

It would be nice if they, like only a handful of companies out there, put the results of the tests online..... saying something is tested and passes specs still doesn't help me understand how some members of this boards dogs got sick..... It would be good to see the proof.

They also state they have a full-time person in China that has visited the plant and audited it....past tense.... how often are the plants checked? And with the product runs at the sourced plants, I wonder if they have someone there during the product runs checking the product for GA and ensuring all is well with the ingredients?

Not for us older folks - the background too dark for the font.  Had to paste into notepad to actually read the material.