That doesn't sound like a very good prize for what amounts to fantastically difficult and time consuming camera work.
I made a scratching post that's built about like a sawhorse, except there's a 2 X 12 on top to make more of a platform for my cats to sit on. About once every week or two, my cat Buzzer will get up on it and start chasing her tail. The routine is usually about 2 minutes of frantic activity with her tail hanging off one side and her head peeking under the other side trying to find it. More than a few times I've thought I'd love to catch it on camera. Then I start thinking about what would be involved. First I'd have to buy a camera. Next I'd have to set it up on some kind of tripod so it'd be ready on a moment's notice. Then I'd have to figure out how to turn it on without Buzzer noticing, because just about any movement on my part will cause her to become interested in what I'm doing, than what she's doing, and the moment would be lost. And, finally, I'd have to keep it set up for weeks on end with my finger on the trigger in the hope of catching just the right moment.
That strikes me as being an unholy amount of work to go through to help Bissell sell vaccum cleaners, with nothing at all for the pet owner doing all the work. And, of course, the also rans get virtually nothing, while Bissell gets to run the clips for free.
It sounds a lot like a Huckleberry Fin whitewashing the fence sort of deal, or was it Tom Sawyer? Something like that.
The $10K donation? This is a company with $700 million in annual sales in 2004. Here's an interesting piece about firing all their US workers and moving their manufacturing to off shore sweat shops:
http://www.detnews.com/2005/business/0503/29/C02-132491.htmMethinks Bissell is run by some very cheap persons of irregular birth.