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Author Topic: Innova to pet chain stores  (Read 2488 times)
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Spartycats
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« on: March 07, 2011, 09:38:11 AM »

(Not a big surprise)


"Natura Pet Products has announced that it will be offering all pet specialty retailers, including regional and national pet specialty chain stores, the option to purchase Innova branded products directly from the company's Fremont plant.

Natura has said that it will continue to distribute and support the Innova brand in the independent pet specialty retailer channel. Additionally, EVO, California Natural, HealthWise and Mother Nature brands will continue to be sold exclusively in independent pet stores."

http://www.petfoodindustry.com/News/Natura_now_offering_Innova_brand_to_pet_chain_stores.html
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« Reply #1 on: March 07, 2011, 10:53:15 AM »

Arggh. That's it for Innova. Quality in this particular food has been lacking in the last couple of bags I've purchased (bone shards, more shedding). Fortunately, I still have one good bag that's a product of the pre-P&G buyout. I guess I'll be going back to just using EVO as treats.
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1spoiled dog
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« Reply #2 on: March 08, 2011, 09:02:32 PM »

I don't know if it really matters being it is only the Innova brand. If it was EVO and Cal Natural I would think that would be a huge mistake. My experience with the big chain store is they don't know anything about food they are just getting a check. I like the smaller indepent stores and will continue to shop exclusivly at them. The store I go to says they will still carry Innova but I am glad they have good selection of foods.
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RIP little angel Katey


« Reply #3 on: March 09, 2011, 08:20:56 AM »

Wellll, it matters to my one cat because it was the one food she is completely not allergic to. So, if they downgrade the quality of the ingredients -- as I think they may have done, she is, once again, screwed. EVO has too much fish for me to use it as a main food for both of them and Cal Natural didn't go over too well the one time I tried it with her. I think it's a mistake any way you slice it. They should have just come up with a new brand/formulation for a wider distribution.
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karvskitties
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« Reply #4 on: March 09, 2011, 09:16:42 PM »

Not having so many problems with the Innova regular myself.  Wish they had the Cal Natural Chicken and Rice 13 oz at my store, didn't see it.

I don't know if they dummy down ingredients when they mass produce - Wellness went wild.  While many complained of some goopiness, I have seen that throughout the years since 2007 - when Wellness was still Independent, and part of Old Mother Hubbard (I believe that was the name).  Its the cannery, and not the ingredients, that  presents the different look in batches (speaking strictly of 12.5 oz cans - I don't usually buy 5.5 oz nor smaller).

Just started Innova (bought one can) again - since there were problems with potatoes a couple years back (they were part of a lawsuit).  In fact, I haven't seen one company that is not controversial, hasn't been involved some way with a problem, nor being processed, canned at a facility that has had a problem.

I quit buying Innova - going all wellness (not necessarily liking the Potato and different meats in the blend, I prefer single meats).  But, it won't hurt as a rotation thing, I think.  Since I couldn't find the Cal Natural Chicken and Rice - I went with Felidae Chicken and Rice (my cats weren't too fond of the multi-meat variety).  The Fel Chick & Rice went over well, no tummy problems - and is MUCHO cheaper.  They were canned at Evangers - think they still are (hence the brown top thingy - they are cooking real well - as opposed to the problems they got from undercooking a few years back).

But, I buy my goods at a small store.  They are cheaper than many places (don't know about Petco though).
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Jimmy Kitty, Siberia, and Baby Girl

Proud Mom of 3 Kitties (and many, many more over the Rainbow).
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