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Author Topic: Let's take out a full page ad in a high profile newspaper  (Read 17878 times)
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Debbie4747
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Posts: 20


« on: April 30, 2007, 02:44:24 PM »

Someone on itchmo, and I'm sorry I can't remember who, suggested a while back that we all chip in a buck and take out a full page ad in USA Today stating some facts that aren't getting  any notice from the media.  I'll chip in at least $10 if we can get this going.
I will find out how much USA Today would want.
I'm hoping Itchmo will help out with collecting the money, or someone that knows how to do this...paypal?

I think a nice start to our ad would be the "Pet Owner's Bill of Rights" that Itchmo posted a while back.  Ideas on what else can be hashed out in this forum.

This is just the initial baby stages.  If any of you are interested, please post your thoughts and ideas here.
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purringfur
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In my heart forever...


« Reply #1 on: April 30, 2007, 02:59:42 PM »

I'm in!  Maybe one person (vouched for by a staff member) can collect the money via PayPal or a PO box for those without PayPal.  A PO box opened for just one month is probably quite reasonable.

It would be nice to solicit donations for the ads from some of the national organizations: ASPCA, PETA, North Shore Animal League (LI, NY), Humane Society of the U.S., etc.

I know that not everyone will approve of all (or any) of the organizations, but whether we like their agendas or not, not one of the above-mentioned organizations wants any harm to come to animals, through ingestion of tainted food or animal testing.  Just an idea...  These organizations have some money (I know because they're always asking me for my money.) and can record the donation as advertising.

I'd like to see the pet food industry mentioned - reform needed

I think that many of us here can print 20 or 50 flyers of the information and ask our local stores (non-chain) to put them up in their windows or on bulletin boards.

I'd love to see something in the NY Times -- although I'm sure it would be an astronomical fee for even a 1/8 page ad.
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Itchmo
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« Reply #2 on: April 30, 2007, 03:20:32 PM »

FYI. NYT or any other national paper's full-page ad costs around $100,000. If there is enough interest (not sure how we can measure that) we are willing to collect the money (and Itchmo will put some up ourselves) and keep a public accounting of the money received to ensure that every penny is being spent for the right cause.

This does get more complicated than just raising money. Questions like deadline and what to do if money is raised, but is not sufficient, etc. need to be answered BEFORE we begin accepting a penny for the cause.
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Read the latest cat, dog and pet news, pet food recall info, product reviews and more — updated daily at http://www.itchmo.com
Debbie4747
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Posts: 20


« Reply #3 on: April 30, 2007, 03:28:30 PM »

Itchmo,
Thank you so much for taking up the responsiblity of collecting the money.  As I posted this is very much the baby stage.  If we can't collect enough for a full page, then maybe even half a page.  The other poster suggested asking some organizations to donate some money. 
My other concern is will a paper even take us on?  They don't seem to be jumping on our band wagon on their own.  This is why I thought it was such a great idea to hopefully be able to take out an ad of our own, saying what we want to say.
Lots of work to do!
Thanks again for your offer, info and this site.  I've learned alot from everyone here.
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jenny
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« Reply #4 on: April 30, 2007, 03:36:50 PM »

I wuold also contribute money if it can be organized.
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GoingNUTZoverthis
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« Reply #5 on: April 30, 2007, 03:47:54 PM »

I would donate 20.00 to the cause count me in .

10 from Geisha
10 from Topaz

What a great idea.
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Malaca
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« Reply #6 on: April 30, 2007, 04:39:20 PM »

I will donate too.
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DonnaD
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WWW
« Reply #7 on: April 30, 2007, 05:49:24 PM »

I'm in.
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kb
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« Reply #8 on: April 30, 2007, 07:48:30 PM »

I'll donate too.
Will this just be about the pet food issues?  If so, then can we do another one for the people food problems?
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EBRotts
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WWW
« Reply #9 on: April 30, 2007, 09:10:17 PM »

Great idea, count me in too!
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Itchmo
All Your Cats Dogs News Are Belong To Itchmo!
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« Reply #10 on: April 30, 2007, 10:15:36 PM »

Before we begin. The readers should decide the goal amount and what we should do with the money if we do not reach a certain goal. Once that is decided, we will open a separate PayPal account just for this purpose.
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Read the latest cat, dog and pet news, pet food recall info, product reviews and more — updated daily at http://www.itchmo.com
Lynn
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Posts: 58


« Reply #11 on: April 30, 2007, 10:41:32 PM »

I'm in, too.

I think that anything less than half a page in a "High-traffic" section of the NY Times  would be wasting money.

What Itchmo says is true: these ads are horrendously expensive.

Alternate Suggestion:   a "to the point" bumper sticker for your car. [I know, I hate them, too. But I used to read them all when stopped at traffic lights.] Maybe something like:

   "Pet food killing your pet?"

   "4,000+ pets dead from tainted food."

   "Pets dying on pet food"

   "The number is NOT 16."


That would get MY attention!

What about those "surveys" you see on the internet - CNN's main page usually has one. Maybe that's a vehicle.

Of course, if someone is REALLY gung-ho, congresswoman DeLauro's hubby has a research firm in NYC, if I'm not mistaken. Bet he would have some ideas as to how to raise awareness.



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majicka414
Jr. Member
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Posts: 10


« Reply #12 on: May 01, 2007, 05:16:19 AM »

count me in for $10.
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Debbie4747
Jr. Member
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Posts: 20


« Reply #13 on: May 01, 2007, 10:00:58 AM »

I just spoke to someone at USA Today about running a full page ad.
Mon-Thur
Full Page
Color-168,600.
B&W  100,110

1/2 Page
Color-114,550
B&W    72,140

With the new info the FDA is releasing and doing, are we still at all interested?  I think driving home a point or two to corporate America, foreign exporters, and our own government, and of course the lamem media may still be a good idea.
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Moosemarcy
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Posts: 3


« Reply #14 on: May 01, 2007, 11:48:21 AM »

I'm in also.  Twenty dollars.  I am so glad this group of people are banding together.
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