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Author Topic: LET'S PRODUCE A BUMPER STICKER OR CAR "WINDOW CLING"  (Read 5958 times)
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purringfur
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In my heart forever...


« on: May 01, 2007, 05:30:20 AM »

The bumper sticker or "vinyl window cling" will be quite effective.  We would need to pay an initial "set up" fee for layout and decide how many colors we want to print in and how large we want the first printing to be.  (The more colors = the higher price.) 

I think the window clings will last longer than bumper stickers and also be at eye level when someone is behind or beside your car.  They are also easy to remove and move around.  It's very important that the ink used is UV protected.  I've done just a little initial pricing so far.

We could have an initial run of 5,000 and tell the company to save our layout composition for future runs.  Of course, the higher the quantity we print, the cheaper the individual price.  We also do not want to be left with a lot of extras.  Before submitting the layout and deciding on the size of the run, money will have to be exchanged up front so the organizer is not laying out money his/herself with no guarantee of recovering the costs.

The size of the cling or bumper sticker should be able to fit easily into a business-size envelope.

People could conceal (wrapped very well) their cash in their request envelope.  I'm thinking $1.00 or $2.00 tops.

People who want to buy one or several should send a self-addressed, stamped envelope inside their request envelope.  (More clings ordered = adding more postage to your enclosed self-addressed envelope.)  We don't want the person mailing these to have to chip in for postage.  We want the process to be as easy (and as inexpensive money-wise and time-wise) as possible.  We also have to be aware of the change in 1st class postage -- is it this month?

Upon receiving an order, the person in charge could simply put a cling/bumper sticker into an envelope and mail it to the buyer.

A post office box could be rented for the sole purpose of taking orders.

The price of the cling or bumper sticker should be just enough to cover the cling/sticker itself, a portion of the post office box rental, and a little bit to cover the cost of gasoline to go to the PO. 

This would not be a money-making adventure at all.  So many people are still paying high vet bills and cannot afford to spend a lot on a pet campaign promotional item.

I'm willing to do more research on pricing if you'd like.

Note: If people in charge of a shelter or rescue group want to buy 50 or 100 stickers/clings and use them as a fundraiser, that is their business.  They would pay the regular price for each one and mark them up however they want.

IDEAS to extend on this?  Do we WANT to do this?  Slogans or message for sticker/cling?  Any web site addresses to mention?
..............................................................................

Suggestions for Bumper Sticker / Window Cling Messages to Date 05/04/07:

"Thousands of Pets Dead/Speak Out to Gov't." 
"Demand Strict Imported Food Standards"  "
Step Up Import Inspections"
"FDA/USDA: We Demand SAFE food!"
"My pet may not vote, but I do!  SAFE FOOD NOW!" 
"MY PET MAY NOT VOTE BUT I DO"
“My pet is home grown.  His/her food should be too.”
“My pet is melamine or plastic intolerant.”
“My pet is on a melamine or plastic free diet.”

« Last Edit: May 04, 2007, 06:07:13 AM by purringfur » Logged

Buy local.  Buy organic.
If you ate today, thank a farmer, hopefully a small, local farmer.

Remember the thousands & thousands of pets that died to give US a wake-up call about the safety of ALL food and products.
diffuse
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« Reply #1 on: May 01, 2007, 06:11:53 AM »

what will the cling or sticker say? what will it really get people to do? i don't want it to be just as useless as those vari-colored magnetic ribbons that everyone has on their cars these days. having a ribbon saying you support breast cancer research or the troops doesn't do anything, y'know? & i worry that people will feel that they've "done their part" if they just slap a sticker on, when it takes more than that.
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purringfur
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In my heart forever...


« Reply #2 on: May 01, 2007, 07:05:14 AM »

Diffuse, thank you for responding.  I'd like to hear more of your ideas.

A vinyl window cling is just a sheet of vinyl that you press against the inside of your car window so people can read it.  It is not a magnetic piece that goes on the outside of your car.

I agree with you 100%, Diffuse.  In addition to having something about the pets or pet food recall, there should be a call to action of some sort.  Since this recall issue goes beyond pet food to our human food, I think the call to action should be focused on food in general, especially IMPORTED food ingredients.  Although I think the FDA should do the following, I would not want the stickers or clings to say "Ban Chinese Food Imports" because the message could then be misconstrued to think we are just against the Chinese.  That is not how I think we should be viewed, although I know how I personally feel.

Other action groups in the past have done some media-attention grabbing things, and although they have a noble mission and believe fiercely in their acts, in the mainstream, their credibility has been completely eroded because of what they've said or done and are instead viewed as "fanatics."  Many simply dismiss ANYTHING this group says.  We have to be cautious of that.  -- Not naming any names of action groups --

There should be a message such as "Thousands of Pets Dead"  (now that the FDA has come out with this, finally) and a second line of something like these listed: "Speak Out to Gov't."  "Write to Gov't."  "Demand Strict Imported Food Standards"  "Demand Imported Food Inspections"  "Step Up Import Inspections" "FDA/USDA: We Demand SAFE food!"
Logged

Buy local.  Buy organic.
If you ate today, thank a farmer, hopefully a small, local farmer.

Remember the thousands & thousands of pets that died to give US a wake-up call about the safety of ALL food and products.
diffuse
Jr. Member
**
Posts: 26


« Reply #3 on: May 01, 2007, 07:52:15 AM »

hahaha, you're talking about peta, i know. Wink peta has v. little credibility even among animal rights groups & vegetarians.

hm, is there a short, easily-remembered website w/action ideas (links to e-mail government officials, ideas for making pet food @ home, etc.) that could go on the sticker/cling? b/c then there could be a call to action w/a link, like "take action, go to www.blahblahblah.com."
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debsue
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« Reply #4 on: May 01, 2007, 08:45:52 AM »

There are a few products already out there on Cafepress. 

http://www.cafepress.com/buy/pet+food+recall

Maybe Itchmo could set up a Cafepress store?  (It's pretty easy to do.)  That way any proceeds from sales would go directly to Itchmo.
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Marilyn
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« Reply #5 on: May 01, 2007, 02:16:37 PM »

We can make our own bumper stickers at home with our own printers.  Office Max sells the paper.  Printing our own would be faster.  We can print up a whole package and pass them out to friends and family.

Why not come up with a couple catchy phrases for people to choose from and then we can get them on our cars tonight or within the next couple days? 

There would be people who would prefer not to do their own, and they could purchase them.  Howl911 printed postcards for people who preferred not to do their own...maybe they could do the bumper stickers as well?

Just a couple thoughts...
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Marilyn
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« Reply #6 on: May 01, 2007, 02:20:25 PM »

Anyone know how many letters are optimal for a bumper sticker?  I'm thinking along the lines of "My pet may not vote, but I do!  SAFE FOOD NOW!"  And maybe a picture of a dog or cat?

But I wonder if that is too long???
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Lynn
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« Reply #7 on: May 02, 2007, 12:28:57 AM »

Purringfur:

I'm so glad you posted this idea. I had thought of something similar and am glad to see that you put it up on the board.

Any commercial artists out there? They will know what the optimal fonts and sizes are and how many letters, etc. There are some "rules" about how to use certain colors for maximum effect, too, which they will know about.

My offhand guess is that all letters should be at least 3-4" tall, bold, black/red, in order to be seen from a distance. A clean font such as Verdanian works well [no curlicues]. The fewer words, the better.

I would suggest offering perhaps 3 different messages to choose from, rather than allow everyone to be creative and make their own. Why? So that others will come to see that there is a body of people who are involved, not just one person. This will create a feel of shared sentiment.
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purringfur
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In my heart forever...


« Reply #8 on: May 02, 2007, 05:35:31 AM »

Thanks for your ideas, Lynn.  If we do go the commerical route, instead of people printing bumper stickers or clings themselves, we would have to decide on a particular text message to print.  If we print 3 different messages, that's 3 different set up fees, the same as 3 different orders.  Custom logos or art work also incur an additional fee.

I think we would be able to have just a text message printed, if this is what people want and are willing to pursue a commercially-printed item. 

Powerful color combinations:
For colors, a "school bus" yellow background with black lettering (or the reverse is ) is powerful and is the reason road "hazard signs" such as those announcing an upcoming curve or "Y" in the road are those colors.  Another color combination that is also very visible is black on a flourescent/neon green background.  Lately, road construction crews (and bicyclists) are wearing bright green apparel.  Black on neon orange is another possibility.  Neon colors may cost more.

Yes, Lynn, I definitely agree that a bold, clear font is a necessity.

For the message on the sticker or cling, we could put the slogans/messages on itchmo for a vote/poll and go with the one with the most votes. 

And, like other "causes," do we want a particular color associated with anything we do?
Ex. green = natural ingredients, red = stop food imports ... just tossing these out there as examples

Still don't know how much interest there is...
Logged

Buy local.  Buy organic.
If you ate today, thank a farmer, hopefully a small, local farmer.

Remember the thousands & thousands of pets that died to give US a wake-up call about the safety of ALL food and products.
qbjgqbjg
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Posts: 17


« Reply #9 on: May 02, 2007, 08:28:51 AM »

I am interested. I have already gone to MakeStickers.com and ordered a few (for myself and to hand out). These are just bumperstickers, not the magnetic kind. Mine said: Demand American grown food. And they have a cross out circle with "Chinese imports" in it. This site allows you to design your own. But if we could get enough people together to order the window clings at a reasonable price that would be great. To me this is all about food safety for us as well as our pets. Even with all that has happened most people are still pretty much unaware or think nothing can be done. We need people marching in the streets. We really are talking about life and death here. I believe that a good slogan with reference to a web site would be good for the clings. This is about the future of this country. If this trend continues (buying everything abroad because its cheaper), pretty soon nothing will be grown here, nothing will be made here, and all the jobs will be minimum wage, and you will be lucky to have one of those. Our government backs big multinational corporations and apparently does not care if the average person goes down the drain. Those big companies do not care about us, they have their multinational consumers and will make their money.
But there is more of us than their is of them. We still have the power of our vote (maybe). That is probably how we need to work on this. A good web site, supporting politicians that will work for us. Then we publicize the web site with bumper stickers, window clings and maybe handouts. Possibly we could also do petitions.
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pnv2founderJen
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« Reply #10 on: May 02, 2007, 02:38:40 PM »

Keep us posted on this!  If you all can get something made we'll put it on our website to advertise that they are out there!

Jen
(pnv2.com)
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SandyBeach
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Missing my cat brothers and sister killed by PF


« Reply #11 on: May 02, 2007, 10:22:05 PM »

I like the basic idea very much...simple is BEST people cannot read and drive too well..
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CodyBear
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« Reply #12 on: May 02, 2007, 10:31:40 PM »

It's done.  The first batch of bumper stickers are coming off the presses.  Thank you purringfur for the idea, and all the suggestions here.  I have listened.  The bumper stickers are listed on eBay.

http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=330116048314

If they sell out, I'll make some more.  If they don't sell at all, I'll wallpaper my kitchen with them  Grin Grin
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pj0908
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« Reply #13 on: May 03, 2007, 02:16:18 AM »

My pet is home grown.  His/her food should be too.
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pj0908
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« Reply #14 on: May 03, 2007, 02:43:28 AM »

My pet is melamine or plastic intolerant.

My pet is on a melamine or plastic free diet.

 
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