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Pet Food Info (Menu Foods, Iams, Purina, Hills, Ol'Roy, etc.) => News (Recall Related) => Topic started by: BW on April 27, 2007, 02:35:57 PM



Title: A change in Innova's EVO dry food
Post by: BW on April 27, 2007, 02:35:57 PM
I just went to buy some more Innova EVO dry food which my cats have now adapted to and seem to eat with enthusiasm, and which is ALL GRAIN and only 7 % carb.  It has been what is keeping me sane. And NOW THEY HAVE CHANGED IT!!!

I was shocked to see a different colored bag.  The storekeeper said it was absolutely the same formula.
I did not believe him, it is never the same product, when there is new packaging.
I called them after reading the ingredients and seeing A DIFFERENCE.

It used to be Turkey, Chicken, chicken Meal, Herring Meal,  Potato, Chicken fat (preserved with vit E  etc.) Eggs, Turkey Meal, Natural flavors, Apples, carrots, tomatoes, cottage cheese, dried chicory root, etc.etc.etc.

Now it is Turkey, Chicken Meal, Chicken, Herring Meal, Chicken fat (pres.  etc.) Potato, Eggs, Turkey Meal, natural flavor, and you can search for the apples, tomatos, cottage cheese, way, way down after the vitamins etc.etc. meaning they are in a VERY SMALL amount, and I am sure much cheaper for Natura to produce....

The woman claimed that the formula had been changed because it was so high in protein, that the kibble didn't hold together well and consumers were complaining of dust on the pieces of kibble.  For that reason they had to change the formula. But all the same ingredients were in it, and it was the same fine product.
Well, I have bought a lot of it, and the kibble DID HOLD TOGETHER JUST FINE!!!  So much for that excuse!
I am quite upset, and wondering what could they have put in the Chicken meal to make it appear that their protein content was the same, despite the fact that they had less Chicken in it, and less cottage cheese too.
I am thinking that cottage cheese would be a source of protein, and fewer potatos, tomatos, and carrots would probably not, but it would be cheaper to have the veggies in smaller amounts.

I told her that in this chaotic situation, when people were depending on EVO as a safe food for their animals, it was not a time for them to decide to change their product and packaging, not a smart public relations move!!!

Does anyone know how big a concern more Chicken Meal then Chicken, might be, and what they might have put in the Chicken meal to make it seem to be as much protein?  It seems that moving the veggies down below the vitamins, demonstrates that they are trying to save money, and nothing else.  I could be wrong. 
Any opinions out there. I only have one bag of the old stuff, and am beginning to panic, since this food is what has been keeping me from going around the bend.


Title: Re: A change in Innova's EVO dry food
Post by: True Blue on April 27, 2007, 02:50:47 PM
It's actually my understanding that you want chicken meal (or any meat meal) over the plain meat.


Title: Re: A change in Innova's EVO dry food
Post by: lanie on April 27, 2007, 03:00:12 PM
I only have one cat eating dry food and currently it's the regular Innova, but I have used the dry Evo in the past.  I noticed on their website the change in the Evo packaging (maybe last month-not sure?), but I didn't know about the change in ingredients- thanks for the heads up.  I haven't seen the new packages in the 2 stores I can get Innova/Evo.  I don't have a clue what to think about the change in the formula- but think the timing is unfortunate.  I don't recall exactly how long ago I saw the different package on the website, so perhaps it's possible they had the formula changes in the works before all the recalls began?  Maybe that's too optimistic, but I have so many concerns with other companies that I'd like to stay with Natura for now.  I agree that the kibble held together fine and wasn't dusty, though.  That seems like a silly complaint.  I'm also interested in anyone's insight on the chicken meal vs. chicken issue.


Title: Re: A change in Innova's EVO dry food
Post by: echobarney on April 27, 2007, 03:00:56 PM
I believe True Blue is correct, in most cases anyway.  It is most clearly explained on the Canidae website which I discovered while researching their product canidae.com.  The following was lifted from their website and it acutally makes sense.


What does the real difference mean to your pets and you?

Meat
[Chicken & Lamb are 70% water and only 15% protein]
Pet food labels found in grocery and mass marketers like to use Chicken or Lamb to represent real meat. –(Containing 70% moisture). This leads you the consumer to believe that their product is meat based. Chicken or lamb meats are heavier than grains prior to cooking. The moisture contained in the meats (70%) is reduced by 2/3rds after the cooking process, leaving the total formula as a grain base food after processing.

vs.
Meal
[Chicken Meal and Lamb Meal are dry and 50% to 65% protein] meat protein!
Canidae Pet foods list Chicken Meal & Turkey meal as the first ingredients. Chicken, Turkey and Lamb meals are dry and are less than 10% moisture and contain 50% - 65% meat proteins. In processing the meat meals do not shrink below the grain weight, producing a true meat based formula for your carnivores.

AAFCO label rules require that, the heaviest to the lightest ingredients be the order on the guaranteed analysis panel, (with or without water content).


Title: Re: A change in Innova's EVO dry food
Post by: BW on April 27, 2007, 03:20:35 PM
Echobarney,  (I have a cat named Barney!) He is a beautiful black cat with golden eyes.
Thank you for your post.  It seems to make sense.  However, their explanation didn't.  They said that the HIGH protein level was making it dusty, not enough carbs, so they reformulated.   I would think adding Chicken Meal, would add more protein if the above explanation of meal versus chicken were true.  So it should have defeated their purpose.

I rather think that when they try to save money, they come up with silly excuses that they think the consumers will fall for, and they constantly underestimate us.

However, I would like to think it is still good, my cats like it and their coats are lovely from eating it. OR at least eating the old formula.


Title: Re: A change in Innova's EVO dry food
Post by: ancona on April 28, 2007, 03:54:25 PM
The company can use up all the printed packaging. Wellness did this a few years ago, they eliminated shark cartlidge, but, it was still on the packaging.

SOOO, now with Diamond, they do not list rice protein, but, are they using up already printed labels.  When, they run out and print new ones, well, I guess due to the recall it will not be listed.

Looking for the  PHD  who converted to Muslim faith.  This is very interesting and I think very suspicious.

My poor Italian Grandmother must be turning  over


Title: Re: A change in Innova's EVO dry food
Post by: naloboy on April 28, 2007, 11:28:19 PM
I think that excuse you got was a VERY lame one.  The whole idea behind selling the EVO brand of Innova was to get high protein into your pets diet for those pets that required more protein based on their breed or work/energy level.


Title: Re: A change in Innova's EVO dry food
Post by: Tonya on May 02, 2007, 06:54:16 PM
The woman claimed that the formula had been changed because it was so high in protein, that the kibble didn't hold together well and consumers were complaining of dust on the pieces of kibble.  For that reason they had to change the formula. But all the same ingredients were in it, and it was the same fine product.
Well, I have bought a lot of it, and the kibble DID HOLD TOGETHER JUST FINE!!!  So much for that excuse!

I've noticed that their kibble does have a lot of 'dust' in it.  The first bag I bought, actually, was very dusty.  I thought there was something wrong with it until I googled it and saw that its apparently common with EVO.

My cats actually love the dust though!  It makes a nice gravy when water is added!


I just hope the formula change doesn't affect the taste!  I just recently switched my pets to it!


Title: Re: A change in Innova's EVO dry food
Post by: Bassetmom on May 03, 2007, 07:08:07 PM
TrueBlue is correct. Chicken meal is better than chicken. It is dehydrated chicken so it has a higher concentrate of protein. This is true with any of the meats, beef, lamb etc. Just make sure it specifies the meat. Beef meal is good meat meal is bad.