In that same PFI link above, here is more info about up & coming marketing idea - prepackaged meals & treats for the busy person:

"Innovations
What's different is that petfood convenience is no longer just about products that are easy-open, resealable or single-serve. Take SmartPak, which started out in the equine market with controlled-dosing, peel-off-top, blister-pack technology. The company has expanded into canine supplements and complete diets, providing pre-measured dog food along with medications and supplements, with customized packs being home-delivered to dog owners every 28 days. Prior to making the monthly shipment, the company E-mails the pet owner to check on portion sizes and supplement specifications (among 300). Soon to be available for cats, the service costs about US$1.48 per day to feed a 20-pound dog.

Going a different route is Jakks Pacific. By licensing popular petfood brand names like Milk-Bone and Meow Mix, Jakks has made a name for itself by extending those brands into non-food pet supplies.

In late 2007, the company made its first direct push into petfood, parlaying its licensing deal with the American Kennel Club into AKC-brand Natural Pet Baked Travel Convenience Meals. Packed in "fresh sealed containers for everyday convenience," the products come with ready-to-use serving bowls."

Sounds interesting....but I have a few questions ....
1. Where do their supplements come from? Can they certify they don't come from China?
2. What about the suppliers and where is the food is made?
3. What kind of testing do they do on their product?
4. What are the credentials of the nutritionist that puts the product together?
5. How is customer service?
6. How does the quality of the food compare to other premium brands that has a proven track record?
7. What kind of history or testing do they do to show the products provide the benefit to the dogs?
8. Have they ever had any recalls?