Well, it is interesting. I know quite a bit about dog food and especially the grain-free feeds, but my experience is for a dog and I see by your moniker, you would be referring to cat food. I am feeding it to my whippet puppy currently [we are on a rotation diet] but it is so NEW out there....they refer to a website on the bag at
www.beforegrain.com and yet the website is "under construction." I liked the fact that the protein percentage was lower than most of the higher protein/grain-free feeds and I only, well, TYPICALLY want to feed what has been recommended by the Whole Dog Journal. This was too new to be rated this year. So my angst is that I want to know about the percentage of calcium, as I do not like the higher calcium levels in Evo and/or Nature's Variety. So I just emailed Merrick today about this and googled to see if anyone else was discussing it, and came up with this forum.
For my cat, I like Castor and Pollux. They come up highly rated for dogs on the WDJ and my cat loves it. Works for her.